WHY SUPPORT ARTS & CULTURE?
Arts promote true prosperity.
The arts are fundamental to our humanity. They foster creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.
Arts improve academic performance.
Students with an education rich in the arts have higher GPAs and standardized test scores, and lower drop-out rates — regardless of socio-economic status.
Arts strengthen the economy.
The U.S. Bureau of Economic Analysis reports that the arts and culture sector represents 3.25 percent of the nation’s GDP—a larger share of the economy than tourism and agriculture. The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences) that supports 4.1 million jobs and generates $22.3 billion in government revenue.
Arts are good for local merchants.
Attendees at nonprofit arts events spend an average of $24.60 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters.
Arts drive tourism.
Arts travelers are ideal tourists, staying longer and spending more to seek out authentic cultural experiences.
Arts spark creativity and innovation.
The Conference Board of Canada reports that creativity is among the top five applied skills sought by business leaders.
Arts have social impact.
Research has demonstrated that a high concentration of the arts in a city leads to higher civic engagement, more social cohesion, higher child welfare, and lower poverty rates. A vibrant arts community ensures that young people are not left to be raised solely in a pop culture and tabloid marketplace.
WHY PARTNER WITH CREATIVE AIRDRIE?
As a sponsor of arts and culture your brand will connect with hundreds and potentially thousands of people who engage with, participate in and attend arts and culture activities throughout the year. Arts and culture in Airdrie is an outstanding investment opportunity for corporations; as a partner your brand will reach local residents, schools and neighboring communities in the Rockyview region, Calgary and beyond.
Arts mean business.
The Creative Industries are arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies.
MAXIMIZE the exposure of your company by sponsoring Creative Airdrie’s arts & culture events, programs & initiatives.
- Direct community exposure to Airdrie residents
- A variety of media exposure and photo opportunities
- Regular acknowledgement on social media
- Enhanced, positive image and goodwill opportunities
- Community spirit through volunteer participation
- Recognition and appreciation
- An opportunity to be directly involved in shaping arts & culture in Airdrie
EVENTS, INITIATIVES & PROGRAMS
In the mere five years since Creative Airdrie was born, we have completely changed the arts and culture landscape in Airdrie. Below are just a few of the events, initiatives and programs that Creative Airdrie has created or partnered in to move arts and culture to the forefront.
CAPACITY BUILDING & EDUCATION
Airdrie Mayor’s Night of the Arts – this gala event is a collaboration of arts organizations recognizing & celebrating the arts community
Karin Simpson Memorial Scholarship for Creativity – awarded to a graduate of the Rocky View School District who has been accepted to a post-secondary school in the arts
Paid out more than $20,000 in honorariums – each year to local area artists & arts supporters for their work in various art projects
Schooled in the Arts – Creative Airdrie brings in professional musicians, dancers, actors and artists to teach local high school students
Financial support for various arts programs in Airdrie – including the annual Rotary Festival of Performing Arts
NEW for 2017 – quarterly arts related seminars and workshops
BEAUTIFYING OUR CITY
ARTember – An arts & culture celebration every September, featuring dozens of arts-focused activities & events for all ages
Culture at the Creek – A two day outdoor arts & culture festival extravaganza in support of Alberta Culture Days each September
FortisAlberta Art Wraps – Every summer residents look forward to seeing a new batch of switching cubicles adorned by a local artist’s creation
Art in Motion – A partnership with Airdrie Transit which features local artwork on bus passes and benches
Artists Alley – A display of local artwork on 66 lamp post banners on 1st avenue near 8th street
The Miller Mural – Creative Airdrie collaborated on to bring this public art space to life
AIRdirondack Art Project – Adirondack chairs are painted by Airdrie artists & purchased by business & citizens
Main Street Art Project – a connected pathway of 300’ of mural representing 30+ different versions of community spirit created by over 1300 volunteers
Miller Paint Park – this is one of the few free spaces for aerosol art in the province and gives artists the opportunity to share their talents
NEW for 2017
Canada 150 Mosaic – Airdrie will be one of eight Alberta communities participating in this collaborative mural mosaic which will see 450 Airdrie residents taking part in a community painting workshop, ultimately leading to a unified mural
Sharing Dance 2017 – In partnership with Canada’s National Ballet School (NBS), Creative Airdrie invites citizens to join the nation’s biggest dance party to celebrate Canada’s 150th with … Sharing Dance Canada 2017!
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